If you haven’t heard, Yves Saint Laurent’s Iconic YSL logo, which has been around since 1962—and is as recognizable as Chanel’s interlocking Cs and Louis Vuitton’s LV—will be laid to rest. In an effort to rebrand the ailing French fashion house, its new creative director Hedi Slimane is changing the firm’s name to Saint Laurent Paris (SLP) and dropping Yves and the YSL logo from clothing labels starting with the Spring-Summer 2013 collection (beauty and cosmetic products and shoes, handbag and other accessories will still bear the YSL logo). The change could spark a newfound nostalgia and fuel a collecting frenzy. “I strongly believe that the makeover of the brand will increase the value of neo-vintage from the Tom Ford and Stefano Pilati era as well as true vintage from the Yves Saint Laurent era,” Christos Garkinos, co-owner of the vintage purveyor Decades in Los Angeles told the Fashionista blog. Garkinos also said he expects promotional logo pieces, table art and costume jewelry with the YSL moniker to increase in value. Now could be the time to start snapping up vintage YSL.